Unit 18 Advertising and Promotions - Level 4 Advertising and Assignment

social unit 18 Advertising and Promotions - Level 4 Advertising and Promotions - Nandos Loyalty Card HND Business - Assignment specimenOne of the stanchs that have undertaken extensive communication strategies to attract more customers is Nandos. The section below discusses the communication bring and how the communication process relates to the Nandos advertisement process.As indicated by transmission model that was developed by Shannon and Weaver (1949), communication process consists of six major tone of voices. The first one is the formulation of the idea in the mind of the brander. During this stage, an individual who want to send the content, comes up with something that he or she want to relate to another(prenominal) person. The second pure tone is encoding the message. This implies that putting the information in a language that suits the recipient. For example, the sender who wishes to send a message to a child must encode it differently from that of professional coll eague. The third step is transmitting the message. This involves using various avenues such as speaking, writing or using emails among others. The fourth step is receiving the message that has been sent by the sender. As a receiver, one should read or listen to the message. The fifth part stage is decoding the message. This entails processing the message in such a way that it makes sense to the receiver. The one-sixth stage according to the transmission model is understanding the message (Barnlund, 2008). It is worth to note that a message may be sent, read or listened to but understanding the message is the most paramount thing. In the Nandos advertising process, communication process has been effectively utilised. For example, before the launching of Nandos Loyalty Card, the firm came up with the communication idea that depicted the use of a card that cannot be used in libraries, night clubs or coffee shops but only in Nandos. Similarly, the business has used various impart of com municating with