Organisations Namely Airbus Qantas Airways-Myassignmenthelp.Com

Question: Discuss About The Organisations Namely Airbus Qantas Airways? Answer: Introduction The study has been able to consider the two organisations namely Airbus and Qantas Airways. This Airbus organization has been considered as leader in aerospace industry. The main operations of the company have been further seen to be associated to the company based on the design deliverables associated to the aero space products. The company is further seen to consider the manufacturing and design process at a global scale. As the company has been further considered as the leader in commercial aircraft, it has been recognized with the largest space and aeronautics organization in Europe across the world. It has been further observed that the company has been seen to be considered as European heritage and situated in 180 locations with 12,000 direct suppliers located globally. The final consideration for the assembly lines is seen to base on the aircraft and helicopter operations located in Europe, Asia and America. Till date it has been seen that the company has been able to generate total revenue of 66.66 bn in 2016. This has been further identified with a total increase of 3% in compare to 2014 (Airbusgroup. 2017). The operations of Qantas Airways have been identified as a flagship airline carrier in the world in the international destinations. This has been further seen to be considered based on the destinations, size of the fleet and international flight. The airline operator has been further has been further regarded as the third oldest airline carrier preceding KLM and Avaianca. Some of the main consideration of the Company has been seen to be operational based on the operations of 1920. The company has been first seen to start its operations in 1920 and took its first business flight in the year 1935. The operations of Qantas have been seen to locate in the suburb of Mascot along with the main hub being located in Sydney Airport. The primary subsidiaries of the company have been seen to be considered within Australia under Qantas Link (Qantas.com. 2017). The main consideration made in the report has been able to address on the aim for both the organizations. The important considerations made in the report have been showed based on customer benefit package and value chain analysis. The important aspects of the study has been further able to show the different types of the considerations made in the report related to the strategic vision and operational strategy. Findings: The company has been used to understand the various benefits of the customers and the organizations as an individual. It has been further able to focus on the value chain with various benefits and drawbacks. Customer Benefits Package: The customer analysis has been based on understanding the important aspects of individual organization and benefits of the customers. It has been further bale to focus on the sub section of operation management and considered two important business aspects (Turegeldinova 2014). The various types of results associated to the study have been further able to state that Airbus has been recognised popularly globally. The appreciation from customer and the loyalty has been able to gain considerable customer appreciation even during recession and the various types of downswing in the economy. In some of the other regions apart from Australia, the customers of Airbus have been seen to be most satisfied in nature. Airbus is seen to launch store card for accessing the various customer information and automatic rewards, additional cards has been able to consider for the supplies to Singapore Airlines, Emirates, and Qantas. It has been regarded as self service of Airbus. This consideration has been related to the protection of the lost cards. This has been also regarded as the due convenience of the customers and has been able to launch store card for accessing of customer information. This has been further seen to comprise of various types of automatic rewards and add itional cards considers the supplies to other airline operators (Watson et al. 2015). Qantas Airways has been able to contribute significantly in terms of economy in Australia and the customers have been able to get benefited with the operations. The airline company has been seen to supply different types of provisions for economic flight fares along with various types of special facilities. There was company has been further seen as a greater connectivity to the portfolio, standardise improvement and safety of the passengers. So the other types of benefits of the company have been seen to improve the customer loyalty and employees at the same time (Wu, Guo and Shi 2013). Value Chain Design: This design has been based on the various types of vital aspects such as company structure and in understanding the different types of internal activities of particular firm. The depression of the value chain for Airbus is seen to be based on providing the best services and supplies to its customers. Figure 1: Overview of Value Chain of Airbus (Source: Fujitsu.com. (2017) Figure 2: Supply Chain process of Airbus (Source: Airtn.eu. 2017) The activities associated to the Airbus value chain has been able to concentrate on convenient customer experience. It has been further seen that the main function of the value chain has been seen to be based on the following factors: In-bound logistics The inbound logistics is fully seen to be managed by Airbus as the company has fully taken the responsibility of owning the products. It has been further seen that the company is able to successfully control the distribution of the various associated products (Andreassen and Lindestad 1998). Procurement and logistics: The different types of stringent laws associated to the company have been further able to concentrate on the reduction of issues associated to the produce. In addition to this, the suppliers are seen to be trusted with the various types of activities which involve labelling and packaging of the materials. The value chain of Qantas Airways has considered various cost efficiencies for the overall implementation of different opportunities. Considering the varying demands of the customers at Qantas Airways there has been always a latent capacity identified which is increasing (Javad Kabir et al. 2013). Figure 3: Qantas Airways Value Chain Source: (Aircraftit.com. 2017) The significant degree of flexibility is needed to various types of onshore projects has been seen to be implemented based on technological advancements and the level of safety. Advantages The various types of noted benefits associated to Qantas Airways are listed below as follows: The flexible strategic tool used for overall business outlook has been fully considered The organisation is successful in assisting addressing of various types of existing problems SWOT analysis process has been customised There is a possibility of making industry value chain to grow Disadvantages: The various types of flexibility associated to the designated business needs to adapt to the overall value chain process It has been further observed that only a handful of the exports has been able to family arrived themselves with the value chain process The understanding of the different levels of the strategic scenarios has reduced over the years In several occasions it has been observed that the company has not maintained that appropriate business structure Analysis: Strategy and Strategic Vision: The important strategy considerations of Airbus are as follows Formation of single team building of cohesive strategy for brand promotion process announcement and cost reduction stores refreshment Updating of product offering The process associated to corporate planning of Qantas Airways has been further seen to consider the following principles which are stated below: Board ownership in terms of overview and strategic priorities Alignment and integration with consistency in the business formed with corporate plan Prompt the engagement of policies based on functions of marketing and a presence Formulation of strategy for short-term as well as long-term planning Enhancement of the overall impacts of short-term shocks and improving the robustness associated to the long-term events Competitive priorities: Some of the main considerations of Airbus are seen to be associated with rising number of rival forms such as Boeing, Bombardier, Mitsubishi, COMAC, Embraer and Irkut. However despite of the increasing competition Airbus remains a favourite among various airline operators. Due to the factors such as recession, efficient and partial prosperity of Airbus has not been seen to be getting affected. Moreover, the company is seen to be only high amount of loyalty to its customers (Germann et al. 2014). The primary source of the data associated to complete an advantage for Qantas Airways Qantas Airways has been found in economy and diversity of the flights. The main focus has been further given on reducing operating costs and improving on the core investment in customer service along with reducing the capital expenditure. Recommendations: The main recommendation to the Air has been seen to be on matters related to installation of A380s electrical systems in use aircraft carriers. It has been further asserted that the company should reduce the cash flow. The primary focus of the Airbus has been given to the suppliers and hence it should improve to regain the loyalty of those suppliers buy products at this price. Some of the other focus needs to be given on the various types of demands and development policy of Airbus. The main considerations of the company have been seen with delivering of new products with improved experience for the various types of airliners (Rikknen and Honkanen 2013). The main considerations for Qantas Airways have been seen to be associated with the villagers of production facilities along with its services. There are should further give emphasis on providing better service to the passengers and improve its existing amenities. In addition to giving economic flight the company should also emphasise on giving special facilities to the customers and build on customer loyalty programs. The aforementioned strategies will be conducive in increasing the overall profit margin and customer base of the company. The different types of dealerships of the company have been seen with various types of establishments with the renowned companies and this will be beneficial to the company in terms of minimising the cost (Miller and Mork 2013). Conclusion: The study has shown that both companies have been seen to fight global competition in an effective manner. The individual companies may consider the unique collaboration of services, customer base and special facilities. The prices of quantity levels and consumer goods have been seen to be worth emphasising on for global dominance. With much emphasis on Airbus it can be said that the company is effectively managing the sourcing of suppliers irrespective of its positioning in Australia. With different types of subsidiaries and provide economic flights it has been seen that Qantas should build on developing a fair to share its knowledge and continue building on the optimisation process. References Airbusgroup. (2017).About Airbus. [online] Available at: https://company.airbus.com/company/about-airbus.html [Accessed 8 Aug. 2017]. Aircraftit.com. (2017). [online] Available at: https://www.aircraftit.com/Uploads/ContentPages/CMS/Images/qantas%20business%20management%20system.png [Accessed 8 Aug. 2017]. Airtn.eu. (2017). [online] Available at: https://airtn.eu/wp-content/uploads/airtn-airbus-new-energies-presentation.pdf [Accessed 8 Aug. 2017]. Andreassen, T. W. and Lindestad, B. (1998) Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise, International Journal of Service Industry Management, 9(1), pp. 723. doi: 10.1108/09564239810199923. Fujitsu.com. (2017).Visualizing the Value Chain [Airbus S.A.S.] : Fujitsu United States. [online] Available at: https://www.fujitsu.com/us/vision/customerstories/airbus/ [Accessed 8 Aug. 2017]. Germann, F., Lilien, G. L., Fiedler, L. and Kraus, M. (2014) Do Retailers Benefit from Deploying Customer Analytics?, Journal of Retailing, 90(4), pp. 587593. doi: 10.1016/j.jretai.2014.08.002. Javad Kabir, M., Vatankhah, S., Delgoshaei, B., Ravaghei, H., Jafari, N., Heidari, A., Behnampour, N., Reza Honarvar, M. and Etemad, K. (2013) Determinant criteria for designing Health benefit package in selected countries, Life Science Journal, pp. 13921403. Miller, H. G. and Mork, P. (2013) From data to decisions: A value chain for big data, IT Professional, 15(1), pp. 5759. doi: 10.1109/MITP.2013.11. Rikknen, J. and Honkanen, A. (2013) Does satisfaction with package tours lead to successful vacation experiences?, Journal of Destination Marketing and Management, 2(2), pp. 108117. doi: 10.1016/j.jdmm.2013.03.002. Turegeldinova, A. Z. (2014) Analysis of the effectiveness of benefit package structure, Actual Problems of Economics, 151(1), pp. 383387. Watson, G. F., Beck, J. T., Henderson, C. M. and Palmatier, R. W. (2015) Building, measuring, and profiting from customer loyalty, Journal of the Academy of Marketing Science, 43(6), pp. 790825. doi: 10.1007/s11747-015-0439-4. Wu, J., Guo, B. and Shi, Y. (2013) Customer knowledge management and IT-enabled business model innovation: A conceptual framework and a case study from China, European Management Journal, 31(4), pp. 359372. doi: 10.1016/j.emj.2013.02.001.