The Role of Fashion Promotion Within the Fashion Industry Essay

The Role of Fashion Promotion Within the Fashion Industry I am going to write about what the role of fashion promotion is within the fashion industry and discuss how it might develop in the next five years. To do this I shall review what fashion promotion is by defining it and finding out how, when and where it started. To understand what fashion promotion really is in a contemporary context I shall broadly look at how it is used and what many forms it has taken since the beginning up until the present day. To look at how fashion promotion may develop in the next five years I shall analyse and critique specific examples in more detail, such as finding out how these specific types of fashion promotions are used, by whom and for what purposes. I shall discuss the benefits and shortcomings and compare and contrast the examples to extract the implications of their usage. It is difficult to predict fashion's future but researching its history and development, identifying reasons why and how things have happened to make it what it is today, and analysing the pace at which it is developing, will help us to think about and envisage where fashion may progress in the next five years. Designers and manufacturers design and produce garments; promoters and communicators then deal with the next steps, such as: image concept or brand to either an audience or market. The Oxford English Dictionary states that fashion is "a popular trend, especially in dress" and "the production and marketing of new styles of clothing and cosmetics." It states that promotion is an "activity that supports or encourages", "the publicizing of a product or celebrity", "(promotions) the activity or business of organizing such publicity" and "elevation to a hig... ...ning what is happening today culturally, socially and economically. By applying our research, we can improve our forecasts of what may happen next in fashion promotion but there is much greater variability in the factors affecting fashion trends today, which makes prediction even more difficult. The usual measures do not necessarily suggest the next fashion styles. This allows more extreme fashion to become more main stream as fashion buyers will take greater risks to surprise the competition in the hope of establishing a new order through strong brand differentiation. Bibliography The Times. Fairtrade seeks  £50m for expansion, Sarah Butler, 24/02/07) The Oxford English Dictionary Bruzzi S. & Church Gibson P. (eds). 2000. P.96 H.Radner (2000) in S.Bruzzi & P.Church Gibson Fashion Cultures: Theories, Explorations & Analysis, London: Routledge, pp. 128-134)

Noli Me Tangere by Jose Rizal Essay

PURPOSE OF THE TEXT: Jose Rizal wrote Noli Me Tangere during the time of the Spanish occupation in the Philippines. The novel is a reflection of what the Filipinos were going through during that time. He wrote it to open the eyes of the Filipinos to the reality that they were being oppressed. Rizal’s book persistently unmasks contemporary Spaniards in the Philippines of every kind. He exposes corruption and brutality of the civil guards which drive good men to crime and banditry. He focuses on an administration crawling with self-seekers, out to make their fortune at the expense of the Filipinos, so that the few officials who are honest and sincere are unable to overcome the treacherous workings of the system, and their efforts to help the country often end up in frustration or in self-ruin.The Noli is Rizal’s exposà © of corrupt friars who have made the Catholic religion an instrument for enriching and perpetuating themselves in power by seeking to mire ignorant Filip inos in fanaticism and superstition. According to Rizal, instead of teaching Filipinos true Catholicism, they control the government by opposing all progress and persecuting members of the ilustrado unless they make themselves their servile flatterers. STYLISTIC FEATURES: Rizal exaggerated a bit, as in his portrayal of characters like the friars Damaso, Salvi, and Sibyla; the two women who were preoccupied with prayers and novenas, and, the Espadaà ±as but, on the whole, the novel follows the basic rules of realism. Humor worked best where a more serious presentation of the general practices of religion during that time (and even up to present time) would have given the novel a darker and pessimistic tone. Rizal’s description of the lavish fiesta showed the comic antics at church and the ridiculous expense for one day of festivities. TONE: The superstitious and hypocritical fanaticism of many who consider themselves religious people; the ignorance, corruption, and brutality of the Filipino civil guards; the passion for gambling unchecked by the thought of duty and responsibility; the servility of the wealthy Filipino towards friars and government officials; the ridiculous efforts of Filipinos to dissociate themselves from their fellowmen or to lord it over them–all these are ridiculed and disclosed. Nevertheless, Rizal clearly implies that many of these failings are traceable to the misguided policy of the government and the questionable practices of the friars. TITLE: â€Å"Noli me tangere† is a Latin phrase that Rizal took from the Bible, meaning â€Å"Touch me not.† In John 20:13-17, the newly-risen Christ says to Mary Magdalene: â€Å"Touch me not; I am not yet ascended to my Father, but go to my brethren, and say unto them I ascend unto my Father and your Father, and to my God and your God.† STORY/CONTENT: The first of two canonical 19th-century novels, Noli Me Tangere revolves around Crisostomo Ibarra who, after a seven-year stay in Europe to study, comes home to his town of San Diego, brimming with the desire to contribute to the development of the townspeople. More specifically, as a reformist, he aims to make education accessible to more people. His idealism, however, cannot bear fruit because of insidious forces bent on destroying him. Ibarra learns that his father, Don Rafael, had been embroiled in a conflict with Padre Damaso, who eventually causes his humiliation and death. It is not only political power that the friar wields; he has also used power to seduce the mother of Maria Clara, Ibarra’s sweetheart. Ibarra has another enemy in the person of Padre Salvi, who lusts after Maria Clara. It is also Padre Salvi who almost causes Ibarra’s death at the groundbreaking ceremonies for the school. Things come to a head when Ibarra is implicated in a failed uprising instigated by Padre Salvi. The young man is imprisoned but is eventually rescued by Elias, whose life Ibarra has saved in the past. As the novel ends, the thoroughly disillusioned Ibarra sees a bleak future. CHARACTERS: * Juan Crisostomo Ibarra, the main character, is a young illustrado who has been studying in Europe for 7 years according to the wishes of his father. Influenced by his father, his studies and his observations of other countries, he has developed patriotic and progressive ideas which he wishes to put into action in his country. He is very much like Rizal himself. Quoted as saying that to achieve liberation, they need the â€Å"catuiran ng lakas† , or the use of force. * Marà ­a Clara de los Santos is Ibarra’s faithful, pure and modest sweetheart. She is the portrait of an ideal woman, partly drawn perhaps from Rizal’s love Leonor Rivera. * Padre Dà ¡maso was once a good friend of Ibarra’s father. He was, until the start of the novel, the domineering and condescending curate of San Diego, where the property of the Ibarra family is located, and continues to be a powerful figure in San Diego. Biological father of Marà ­a Clara, as he takes adva ntage of Doà ±a Pia, mother of Marà ­a Clara and wife of Capità ¡n Tiago * Padre Salvà ­ is the new parish priest of San Diego, who lusts after Maria Clara. * Elà ­as, a common laborer whose family has suffered much, dreams of revolution. He may be said to represent another side of Rizal. * Pilosopong Tasio is an old man who received an excellent education in his youth but was persuaded into discontinuing his studies, which he was told would lead him away from his faith. The character is based on Rizal’s older brother, Paciano. * Sisa is the mother of two young boys who disappear. With her mother love, her grief and her frustration, she is thought to represent the suffering motherland. * Crispà ­n- brother of Basilio. Dies at the hands of the â€Å"sacristan mayor† and Padre Salvà ­. * Basilio- brother of Crispà ­n and son of Sisa and Pedro. Last person to see Elà ­as alive. * Capità ¡n Santiago de los Santos – also known as Capitan Tiago, he accepts Marà ­a Clara as his own daughter. * Doà ±a Victorina is a native woman who desperately tries to look like a Spaniard. She was so determined to marry a Spaniard that she was willing to settle, late in life, for a toothless stuttering man. She convinces him to pretend to be a doctor to raise their status and society. * Don Tiburcio is a former customs official who pretended to be a prestigious medical doctor in town as his bread and butter. He is the lame, stuttering husband of Doà ±a Victorina. * Doà ±a Consolacià ³n is the muse of the cuartel. She is the violent wife of the Alferez and has treated Sisa cruelly. * Alfonso Linares is the godson of Padre Damaso and a distant cousin of Don Tiburcio from Spain. He is hard pressed to be Maria Clara’s fiance instead of Ibarra. * Padre Sibyla is a Dominican friar who is the curate of Binondo. His character is a stark contrast to that of Padre Da maso. PROBLEM: There was a cancer in the time of our national hero Jose Rizal that he elaborately depicted through his novel â€Å"Noli Me Tangere,† metastasized in every fiber of Philippine society back then, having its roots in the prolonged oppression of the Filipinos by our Spanish colonizers. Today, we see cancer in the Philippines again, and our people and environment have shriveled badly from this cancer, which is on its terminal stage. What is the main problem with the Philippines? Put in another way, what is Philippine society’s cancer today? The main problem with the Philippines can be seen from the perspectives of different sectors; and thus, there can be many answers to this question. From the point of view of the citizens, the main problem is the dirty politics of traditional politicians. There is no end to election fraud and accusations of election fraud. Then there are also politicians in power who bicker and accuse endlessly. Some even kill their political opponents, and the murders they commit to keep themselves in power are barbaric. Thus, our nation is in a constant mode of being destabilized from all sides – from those in power and those who are not in power. From the point of view of entrepreneurs or the market, the main problem is graft and corruption in government offices. It has become abnormal not to pay â€Å"under-the-table† to get a business permit or a government clearance. From the point of view of politicians, the main problem is a personality-based politics, wherein celebrities without any platform nor preparation for public service win by a landslide at the polls and end up mismanaging their public office and the public funds. From the point of view of public administration employees or civil servants, the main problem is their low pay such that they need to earn extra from extortions and sideline-selling to adequately provide for their families. From the point of view of the Church, the main problem is the Government’s interference on matters of faith as it pushes bills that undermine morality and one’s religious beliefs, although advocates of those bills see them as timely remedies to socio-economic problems. Just like the Indian tale of â€Å"The Blind Men and The Elephant,† wherein not one of the six blindmen saw the elephant, but rather one claimed it was a wall, another a spear, another a snake, another a tree, another a fan, and the last one a rope, because each of them experienced only a part of the elephant and not its entirety, so also each sector of our society see but facets and symptoms of the cancer that has kept us way behind the nations that used to learn at our heels. What is our cancer? What cannot we touch? Rizal’s writings and martyrdom sparked the hearts of the Filipinos towards a fight for freedom from our foreign oppressors. But ironically, whereas our people’s struggles before were against foreign domination, our modern-day â€Å"Noli Me Tangere† is about the Filipinos’ struggle against fellow Filipinos entrusted with the role to lead and serve the nation. This is our cancer today: Filipinos are against fellow Filipinos. MESSAGE: Noli Me Tangere or Touch Me Not†¦ was the a controversial novel of Rizal aside from the predicaments he encountered just to publish this novel. He did it to ridicule the friars and let the Filipinos be awoke of the oppression and learn to fight. It contained all the immoralities of the spaniards. So I think the messege we can get from it is learn how to fight in a peaceful manner, fighting doesnt need a bolos, a sumpit or lantakas but it can also be possible using your pen, your wisdom. As a Filipino we should learn to be united in deeds and be educated and learn to argue rationally.

A Interview At The Neptune Police Department Essay

Introduction The name of my interviewee is James Robert MacConchie. He works for the Neptune Police Department, in Neptune New Jersey. He is a member of the police force from my hometown, this is how I was able to get this interviewee. Over Thanksgiving break, I had the opportunity to interview Mr. MacConchie in person. The interview took place at the Neptune police station on the 22nd of November. I went into the interview not knowing anything about my interviewee, so it was very interesting to learn about this officer and how he feels about topics relating to his job. Personal Information To start off the interview, I asked Mr. MacConchie some personal questions that I though might be beneficial to making the interview more personal and interesting. I first asked him how old he was, which he replied with 29. I then asked if he was married and if he had any kids. He replied with yes, he’s been married for 4 years, and has two daughters, ages one and two. I thought that this would make the conversation easier when talking later about the aspects of his job relating it to family. I then began to ask if he was a sworn law enforcement officer/agent, he replied with â€Å"yes, my current position is an undercover police officer. This entitles me to wear street clothes, while I am on the job.† As the conversation went on, I learned that he has been in the current position for about a year. Before transitioning to this position, he had originally been a traffic officer for threeShow MoreRelatedProject Managment Case Studies214937 Words   |   860 Pagesper-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4470, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, e-mail: permcoordinator@wiley.com. Limit of LiabilityDisclaimer of Warranty: While the publisher and author have used their best efforts in preparingRead MoreLangston Hughes Research Paper25309 Words   |  102 PagesPort Harcourt, located in the mouth of the Niger River. When the Hesseltine crossed the equator, Hughes shipmates initiated him as a Son of Neptune. Father Neptune, the ships carpenter, wore a wooden crown and a fake beard. Shipmates shaved Hughes head, baptized him with oil from the ships tank, and presented him with of an official Son of Neptune certificate. The freighter steamed ninety miles up the Congo River, deep into Belgian territory, where Hughes observed black soldiers withRead MoreLogical Reasoning189930 Words   |  760 Pagesupdated: April 26, 2016 Logical Reasoning Bradley H. Dowden Philosophy Department California State University Sacramento Sacramento, CA 95819 USA ii iii Preface Copyright  © 2011-14 by Bradley H. Dowden This book Logical Reasoning by Bradley H. Dowden is licensed under a Creative Commons AttributionNonCommercial-NoDerivs 3.0 Unported License. That is, you are free to share, copy, distribute, store, and transmit all or any part of the work under the following conditions:Read MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesauthorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, (201)748-6011, fax (201)748-6008, website http://www.wiley.com/go/permissions. To order books or for customer service please, call 1-800-CALL WILEY (225-5945). Library of Congress

The Exclusion Of Women During The Meiji Period - 1524 Words

Women could be empowered by their role in the kitchen, as it could be seen as a mission â€Å"that transcended petty partisan politics.† The exclusion of women from politics is oppressive in the way that it paints them as incapable, and also forces women into a narrowly defined role not allowing for anything else. On the other hand, their exclusion can be justified by the fact that they are respected enough to have important duties, rather than by a negative judgement of their physical or mental capacity. Women were excluded from politics, and were instead expected to be good mothers and wives, pushing them further into the kitchen in Japanese history, and these restrictions can be seen as contrasting views of oppression and empowerment.†¦show more content†¦In turn, the Japanese government raised expectations of women and their role as mothers to serve the nation and the wartime effort; Helen Lee sums up that â€Å"the home and motherhood were central vehicles for the building and management of the japanese empire.† Japan’s power-hungry imperialist attitude demanded the main goal of any Japanese citizen to be service to the government and the empire [capitalize empire ever]. In Korea specifically, the government wanted to eradicate indigenous cultures and uproot the cultural identity of the Koreans, forcing them to be loyal to Japan, going as far as forcing the use of the Japanese language, and mandating name changes, which a majority of Koreans actually complied with. Diet was a major factor in preserving Japanese identity for Japanese colonizers residing in Korea, and became a key element in Japan establishing an identity as a colonizer. In Korea, the supply of Japanese food was decreasing, threatening the ability of settlers to maintain a Japanese diet and not submit to using the food of the colonized. Lee explains that, â€Å"In this context, rituals of displaying Japanese cultural membership in the motherland at the family dining table took on a greater importance.† Japanese mothers felt that the body of the Japanese nation was at stake. The meals Japanese mothers fed their families were supposed to cultivate a national identity, and at theShow MoreRelatedCultural Influence Of The Meiji Era On Japanese Food Culture2559 Words   |  11 PagesIn producing an anthropological account of my chosen meal event, which is my experience of dining at the ‘Meiji’ restaurant in Osaka, I will use a mixed-theoretical approach which is influenced by Mintz’s (1985) Sweetness and Power to show how material conditions and symbolic representations of food are interrelated. Firstly, I will look at the historical influence of the Meiji Era on Japanese food culture (Anderson 2005; Hiroko 2008). I will then look at gender in Japanese food culture, specificallyRead MoreJapanese Internment Camps Essay1867 Words   |  8 PagesDid the United States violate Japanese Americans human rights during Wor ld War 2? 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The Construction Process Of Gender - 3094 Words

How gender is constructed in gyms Introduction Gender, as a basic classification of human beings has attracted much more attention than before because it played an essential role in the process that feminists fight for women s equality in the society. Scholars have proposed numerous theories from various dimensions. The relationship of organizations and gender is one of popular dimension in academic researches. Because the organization is an area in which widely disseminated cultural images of gender are invented and reproduced(Acker, 1990). Therefore, organizations are typical places where gender is constructed. Analysis of the construction process of gender in the organization will reflect how the public understand the concept of gender, and will reveal the relationship between male and female in modern society. This essay will choose two organizations as cases to analyse the construction process of gender, through which argues that gender is social constructed, based on biological sex. However, binary understanding of gender may produce gender stereotypes, which has negative influence on individuals and the society. Therefore, the tightly link between gender and biological sex should be loosed up. In the first part of this essay will define what is gender in academic. Afterwards, analysis of how gender is constructed in selected organizations will follow, At last, this essay will evaluate the construction process of gender. Definition gender, as a noun toShow MoreRelatedSocial Construction Of Gender Is A Process, Stratification System And Structure1838 Words   |  8 PagesExam 1. Social Construction of Gender is a process, stratification system and structure. The day to day interactions emphasize gender as opposites. 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E-Marketing Strategy Free Essays

E-marketing is an effective tool to establish and strength the corporate brand image. The brand relation can be strengthened by online presence (through website and services) with an aim to retain the customers and eliminate the price factor. More and more people are using net which is creating great potential for online business. We will write a custom essay sample on E-Marketing Strategy or any similar topic only for you Order Now A brand expressed the hopes and expectations of customers. The online presence of an established brand also requires such criterions where customers expect some thing different than every day website. For an well known brand, it is not just dumping information online, but establishing communication, telling the visitors clearly; what is company about and what it stand for? Pepsi is successful in conveying that image. Its website www. pepsi. com is filled with many innovative features to capture the attention of visitors. The E-marketing strategy is based on the similar principals as traditional marketing 4P’s (Product, Price, Promotion and Position); however online marketing needs some additional P’s (People, Process, and Proof). E-marketing is the extended form of traditional marketing requiring the synthesis of the following factors; Personalization, Privacy and Security, Customer Service, Site, Sales Promotion. These functions allow managers to further their businesses online. (a) Personalization The basic concept behind the personalization is to understand a certain customer and establish relation. Thus the vital issue is to gather information about customer and then develop personalized products and services. For example Amazon asks the customers to make an account; where customer provides information about themselves. Based on this customer information, every time a customer logs in, products related to customer interests automatically pops up. This strategy works two ways; it allows the marketers to target individuals on personal level; and on the other hand it allows individual customers to go no further, but find product right in front of their eyes. (b) Privacy and Security Privacy is related to personalization. When businesses gathers information and store this customer information; the crucial issue is to make it safe. A major task of e-marketing strategy is to develop policy or guide lines for gathering information and keep this information private and confidential. Another crucial issue is security. Any transaction performed on the websites becomes the responsibly of the business and to ensure that no outsider is able to access the information. Thus a wise marketer will convey clear and convincing the customers that their provided data is safe hands. (c) Customer Service Like any traditional business, customer service is an essential part of e-business. Good customer service is a key to gain loyalty form the customers. Compared to traditional service online shoppers can come from anywhere in the world with different time zones; providing 24/7 customer service in crucial. One example is precisionreservation. com which provides online (hotel) booking to travelers. The booking is done automatically, while the copy of booking is sent via email. In case of any question, live support is available 24/7 through online customer service. Such excellent strategy allows the customers service to reach customers in real-time. d) Site E-marketing interaction takes place online on digital location which is called site. This location /site have to be available 24/7 and should have the infrastructure to support the number of visitors it receives each day. For any online business, the name should be very clear and should not be confused with any other name. The site should not have any resemblance to any other brand or any other business which makes t he customers confused. Any such resemblance is considered unethical practice and has severe consequences. Another issue is scalability; Amazon receives million of visitors with hundreds of orders each day. Amazon is able to meet the growing number of customers orders as its website has the vital infrastructure for its growing number of customers. (e) Promotions In any effective marketing campaigns, sales promotions are crucial. While developing an e-marketing strategy it is essential to develop online sales promotions targeted at shoppers. The target of any promotion is not long term sales, but achieving immediate goals (in term of volumes). Other than traditional methods; such as discount marketing manger needs to understand the latest technology well enough to exploit it. For example; doing promotions through RSS, which instead of news letter provides almost live data on day- to- day basis. It is very easy for online shoppers to compare the price before they make purchase; which makes it inevitable to check the competitors prices and promotions before starting any campaign. Conclusion For companies who already have established brands need to reach to the online consumers through consistent advertising to enhance their corporate image. One easy way is use the search engines; such as Yahoo and Google who offer relevant add with the queries surfers are seeking. This strategy helps in reaching old and new customers more effectively rather than waiting for customers. E-marketing needs new dimension to be considered compared with traditional marketing, even though e-marketing is evolved from traditional marketing. However such concepts revolve around the principal where customer and business can reach each other in a meaningful way. 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Organisations Namely Airbus Qantas Airways-Myassignmenthelp.Com

Question: Discuss About The Organisations Namely Airbus Qantas Airways? Answer: Introduction The study has been able to consider the two organisations namely Airbus and Qantas Airways. This Airbus organization has been considered as leader in aerospace industry. The main operations of the company have been further seen to be associated to the company based on the design deliverables associated to the aero space products. The company is further seen to consider the manufacturing and design process at a global scale. As the company has been further considered as the leader in commercial aircraft, it has been recognized with the largest space and aeronautics organization in Europe across the world. It has been further observed that the company has been seen to be considered as European heritage and situated in 180 locations with 12,000 direct suppliers located globally. The final consideration for the assembly lines is seen to base on the aircraft and helicopter operations located in Europe, Asia and America. Till date it has been seen that the company has been able to generate total revenue of 66.66 bn in 2016. This has been further identified with a total increase of 3% in compare to 2014 (Airbusgroup. 2017). The operations of Qantas Airways have been identified as a flagship airline carrier in the world in the international destinations. This has been further seen to be considered based on the destinations, size of the fleet and international flight. The airline operator has been further has been further regarded as the third oldest airline carrier preceding KLM and Avaianca. Some of the main consideration of the Company has been seen to be operational based on the operations of 1920. The company has been first seen to start its operations in 1920 and took its first business flight in the year 1935. The operations of Qantas have been seen to locate in the suburb of Mascot along with the main hub being located in Sydney Airport. The primary subsidiaries of the company have been seen to be considered within Australia under Qantas Link (Qantas.com. 2017). The main consideration made in the report has been able to address on the aim for both the organizations. The important considerations made in the report have been showed based on customer benefit package and value chain analysis. The important aspects of the study has been further able to show the different types of the considerations made in the report related to the strategic vision and operational strategy. Findings: The company has been used to understand the various benefits of the customers and the organizations as an individual. It has been further able to focus on the value chain with various benefits and drawbacks. Customer Benefits Package: The customer analysis has been based on understanding the important aspects of individual organization and benefits of the customers. It has been further bale to focus on the sub section of operation management and considered two important business aspects (Turegeldinova 2014). The various types of results associated to the study have been further able to state that Airbus has been recognised popularly globally. The appreciation from customer and the loyalty has been able to gain considerable customer appreciation even during recession and the various types of downswing in the economy. In some of the other regions apart from Australia, the customers of Airbus have been seen to be most satisfied in nature. Airbus is seen to launch store card for accessing the various customer information and automatic rewards, additional cards has been able to consider for the supplies to Singapore Airlines, Emirates, and Qantas. It has been regarded as self service of Airbus. This consideration has been related to the protection of the lost cards. This has been also regarded as the due convenience of the customers and has been able to launch store card for accessing of customer information. This has been further seen to comprise of various types of automatic rewards and add itional cards considers the supplies to other airline operators (Watson et al. 2015). Qantas Airways has been able to contribute significantly in terms of economy in Australia and the customers have been able to get benefited with the operations. The airline company has been seen to supply different types of provisions for economic flight fares along with various types of special facilities. There was company has been further seen as a greater connectivity to the portfolio, standardise improvement and safety of the passengers. So the other types of benefits of the company have been seen to improve the customer loyalty and employees at the same time (Wu, Guo and Shi 2013). Value Chain Design: This design has been based on the various types of vital aspects such as company structure and in understanding the different types of internal activities of particular firm. The depression of the value chain for Airbus is seen to be based on providing the best services and supplies to its customers. Figure 1: Overview of Value Chain of Airbus (Source: Fujitsu.com. (2017) Figure 2: Supply Chain process of Airbus (Source: Airtn.eu. 2017) The activities associated to the Airbus value chain has been able to concentrate on convenient customer experience. It has been further seen that the main function of the value chain has been seen to be based on the following factors: In-bound logistics The inbound logistics is fully seen to be managed by Airbus as the company has fully taken the responsibility of owning the products. It has been further seen that the company is able to successfully control the distribution of the various associated products (Andreassen and Lindestad 1998). Procurement and logistics: The different types of stringent laws associated to the company have been further able to concentrate on the reduction of issues associated to the produce. In addition to this, the suppliers are seen to be trusted with the various types of activities which involve labelling and packaging of the materials. The value chain of Qantas Airways has considered various cost efficiencies for the overall implementation of different opportunities. Considering the varying demands of the customers at Qantas Airways there has been always a latent capacity identified which is increasing (Javad Kabir et al. 2013). Figure 3: Qantas Airways Value Chain Source: (Aircraftit.com. 2017) The significant degree of flexibility is needed to various types of onshore projects has been seen to be implemented based on technological advancements and the level of safety. Advantages The various types of noted benefits associated to Qantas Airways are listed below as follows: The flexible strategic tool used for overall business outlook has been fully considered The organisation is successful in assisting addressing of various types of existing problems SWOT analysis process has been customised There is a possibility of making industry value chain to grow Disadvantages: The various types of flexibility associated to the designated business needs to adapt to the overall value chain process It has been further observed that only a handful of the exports has been able to family arrived themselves with the value chain process The understanding of the different levels of the strategic scenarios has reduced over the years In several occasions it has been observed that the company has not maintained that appropriate business structure Analysis: Strategy and Strategic Vision: The important strategy considerations of Airbus are as follows Formation of single team building of cohesive strategy for brand promotion process announcement and cost reduction stores refreshment Updating of product offering The process associated to corporate planning of Qantas Airways has been further seen to consider the following principles which are stated below: Board ownership in terms of overview and strategic priorities Alignment and integration with consistency in the business formed with corporate plan Prompt the engagement of policies based on functions of marketing and a presence Formulation of strategy for short-term as well as long-term planning Enhancement of the overall impacts of short-term shocks and improving the robustness associated to the long-term events Competitive priorities: Some of the main considerations of Airbus are seen to be associated with rising number of rival forms such as Boeing, Bombardier, Mitsubishi, COMAC, Embraer and Irkut. However despite of the increasing competition Airbus remains a favourite among various airline operators. Due to the factors such as recession, efficient and partial prosperity of Airbus has not been seen to be getting affected. Moreover, the company is seen to be only high amount of loyalty to its customers (Germann et al. 2014). The primary source of the data associated to complete an advantage for Qantas Airways Qantas Airways has been found in economy and diversity of the flights. The main focus has been further given on reducing operating costs and improving on the core investment in customer service along with reducing the capital expenditure. Recommendations: The main recommendation to the Air has been seen to be on matters related to installation of A380s electrical systems in use aircraft carriers. It has been further asserted that the company should reduce the cash flow. The primary focus of the Airbus has been given to the suppliers and hence it should improve to regain the loyalty of those suppliers buy products at this price. Some of the other focus needs to be given on the various types of demands and development policy of Airbus. The main considerations of the company have been seen with delivering of new products with improved experience for the various types of airliners (Rikknen and Honkanen 2013). The main considerations for Qantas Airways have been seen to be associated with the villagers of production facilities along with its services. There are should further give emphasis on providing better service to the passengers and improve its existing amenities. In addition to giving economic flight the company should also emphasise on giving special facilities to the customers and build on customer loyalty programs. The aforementioned strategies will be conducive in increasing the overall profit margin and customer base of the company. The different types of dealerships of the company have been seen with various types of establishments with the renowned companies and this will be beneficial to the company in terms of minimising the cost (Miller and Mork 2013). Conclusion: The study has shown that both companies have been seen to fight global competition in an effective manner. The individual companies may consider the unique collaboration of services, customer base and special facilities. The prices of quantity levels and consumer goods have been seen to be worth emphasising on for global dominance. With much emphasis on Airbus it can be said that the company is effectively managing the sourcing of suppliers irrespective of its positioning in Australia. With different types of subsidiaries and provide economic flights it has been seen that Qantas should build on developing a fair to share its knowledge and continue building on the optimisation process. References Airbusgroup. (2017).About Airbus. 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